Elastic Path Commerce 6.1.1 is now available for download. This release includes bug fixes, performance enhancements, and some new features. Here's what's new and noteworthy:

• Import/Export tool improvements (performance improvements, support for import/export of promotions and configuration settings)
• Support for load balancing of search server requests
• Dynamic Content
• Tagging and tag evaluation (a.k.a., the Tagging Framework).
  

You can find out more by checking out the 6.1.1 Relase Notes and the 6.1.1 documentation on the Elastic Path documentation site.

Over the next few days, we'll be posting articles on the Grep technical blog to highlight some of the cool things you can do, particularly with Dynamic Content and the Tagging Framework. Dynamic Content is about personalizing the shopping experience; Marketers can configure what content to display to which shoppers, where it will appear in the storefront, and the time period during which it will be shown. The Tagging Framework is what enables Dynamic Content to be targeted at specific shoppers. When a shopper first arrives at the storefront, Elastic Path Commerce starts collecting information and storing that information in tags, including:

• the URL of the site where the shopper came from
• the storefront URL where the shopper arrived
• the search terms that were entered in the search box (if the shopper came from a search engine page like Google or Yahoo)

And when the customer logs in, the Tagging Framework can pull in other information from the customer's account, such as gender and age. Marketers can create rules in the Commerce Manager to target specific Dynamic Content at specific shoppers based on the information in each shopper's tag set.

This is pretty exciting stuff, so be sure to stay tuned for blog posts!